Should I Start a Podcast?

From The Future of Ink As an online entrepreneur, you have a tremendous opportunity to leverage this platform to get your content, your brand and your marketing message out to a wider audience.  There are four primary reasons podcasting is making such a huge resurgence, but before I get to those, let’s take a quick look at how podcasting stands … Read more

Black Friday, or How I Spent My Holiday Giving Away Money

These days, the “Black” in Black Friday makes people think of  mini-riots, bleary-eyed shoppers, angry confrontations over the latest Sesame Street marketing variation, and shell-shocked minimum wage employees who wish all the customers in their store would go away, forever. The original intent of “Black Friday” was much different, as it’s goal was to change the … Read more

How to Market Your Book

Congratulations on crossing “Print My Book” off of your bucket list! However, the self-publishing community often faces trials and tribulations after the book has been printed. If the first group of printed books did well, but you’re struggling to keep selling them, we’ve got some fresh ideas that anyone can implement, even those with a … Read more

Tricks and Treats

by Jas Faulkner If you’re reading this not long after it was written (October 31st, 2013)  you have probably seen the many reports about an anonymous woman in North Dakota who declared that she was indeed passing out candy, but not to children she deemed “moderately obese”.  They would get letters addressed to their parents … Read more

Subculture Spoken Here! (Hint: They read! You can sell them books!)

by Jas Faulkner Fifteen years ago I was browsing in the graphic novels section at Media Play, a now-defunct retailer in Madison, Tennessee.  I had just picked up a trade paperback of Grant Morrison’s The Invisibles, when a young girl who had stepped up to look through the same shelves said, “That’s a good one.” … Read more