Selling Books – Above & Beyond Social Media

We all love social media, but it cannot be our only or main strategy to sell books, as booksellers, authors, or publishers. With ever-changing unhelpful algorithms, increased costs, and competition, we may be pouring in time and resources for very little return. There’s so much pressure to grow a brand and build a following. But … Read more

Should I Start a Podcast?

From The Future of Ink As an online entrepreneur, you have a tremendous opportunity to leverage this platform to get your content, your brand and your marketing message out to a wider audience.  There are four primary reasons podcasting is making such a huge resurgence, but before I get to those, let’s take a quick look at how podcasting stands … Read more

Facebook for Fun and Theoretical Profit

I was talking to one of the owners of a local coffee shop. He’s a fifty-ish kind of fellow, similar to myself, like a bit of bluegrass music and has been in the food service business for a couple of years. I had worked up a wine-tasting cross-promotion between our store featuring some local Missouri … Read more

Black Friday, or How I Spent My Holiday Giving Away Money

These days, the “Black” in Black Friday makes people think of  mini-riots, bleary-eyed shoppers, angry confrontations over the latest Sesame Street marketing variation, and shell-shocked minimum wage employees who wish all the customers in their store would go away, forever. The original intent of “Black Friday” was much different, as it’s goal was to change the … Read more

How to Market Your Book

Congratulations on crossing “Print My Book” off of your bucket list! However, the self-publishing community often faces trials and tribulations after the book has been printed. If the first group of printed books did well, but you’re struggling to keep selling them, we’ve got some fresh ideas that anyone can implement, even those with a … Read more

Tricks and Treats

by Jas Faulkner If you’re reading this not long after it was written (October 31st, 2013)  you have probably seen the many reports about an anonymous woman in North Dakota who declared that she was indeed passing out candy, but not to children she deemed “moderately obese”.  They would get letters addressed to their parents … Read more