Selling Books – Above & Beyond Social Media

We all love social media, but it cannot be our only or main strategy to sell books, as booksellers, authors, or publishers. With ever-changing unhelpful algorithms, increased costs, and competition, we may be pouring in time and resources for very little return. There’s so much pressure to grow a brand and build a following. But … Read more

Can Social Media Really Sell Books?

There’s no shortage of people explaining how to work social media to sell more books. But there is very little hard evidence that it really can convert to sales. Social media requires significant time and emotional investment for authors, bookshops, and publishers who are already stretched thin. Is it worth doing? Book-related social media, very … Read more