Articles in Marketing Ideas
Lynda O’Connor of O’Connor Communications in Lake Forest, IL will be giving tips on book marketing to anyone who has written a book or who will be writing a book. Public relations is critical to …
…Yet, sitting down with War and Peace or Madam Bovary can feel intimidating. Not everyone has the option of a book club or a literature class. One answer–pair classics with modern literature and create a literary dialogue between the two books.
Ah, it’s been a busy weekend at Blarney Books & Art! The Port Fairy Ex Libris Book Fair was on, and we hosted the official welcome for authors, artists, and booksellers on the Friday night …
We have one week to go before we launch our first Biblio-Art Awards!!! One week!!! EEEK! So many things yet to do… For those of you who have missed out on any previous comments about this subject, my husband and I have initiated a new art award as a means of contributing to the arts community…
Advertising doesn’t have to be expensive to be effective. A lot of in-store book sales come from walk in traffic. Even if you’re in a high traffic area getting people in the door isn’t always …
I have tidied up the shop, cleared out the rugs, moved the tables around, taken all the big books off the trestles and relocated the trestles, and I feel – well, almost refreshed!
Advertising in the Used Book World
Shane Gottwals
Gottwals Books
www.gottwalsbooks.com
A recent article I wrote really got me to thinking about advertising and the small, independent bookstore. Is it just my experience, but do you never see bookstores …
How to commission artwork so you can create a memorable brand.
We all know that we need to advertise, and we all know that it’s very difficult to know how and where to advertise. It tends to be expensive, and so often it doesn’t work. We …
Twitter is the bastard child of blogging, social networking, news feeds, and online forums. Stick web 2.0 in a food processor and chop it into 140 character bite sized pieces and there you go. That’s Twitter. As messy as it is, it can be a great way to market your shop. It can generate sales faster than many other types of marketing and only requires an investment of your time.
