“How do you get people to a book signing?” The houseguest who asked this innocent question may have regretted it, because my answer was lengthy and detailed. Nothing can be left to chance for a …

Summer’s coming!
Well actually, it’s already here. And what a perfect opportunity this is to promote your bookstore with a special summer-reading package – namely, a group of titles relevant to the sunny-season, packaged and presented …

I’ve spent the last three years at Joseph-Beth Booksellers coveting “indie bookstore moments.” You know them — the first time a local Dungeons & Dragons group sets up shop, the first time a customer hugs …

Of course there are two facets to book shop advertising, Online and real or Brick and Mortar advertising. For this article we’ll focus on what a real, physical book shop can do to let the community know …

Our bookstores house thousands of options for gifts, but not everyone is confident in choosing a title for a loved one. This is where the almighty Gift Certificate comes into play.

This is Part 4 of Caro and Susan’s foray into the land of bookselling. Here are the earlier segments:

Part 1, We Got Handed a Dream In the Discount Card Aisle
Part 2, The Auction
Part 3, A Name, …

Lynda O’Connor of O’Connor Communications in Lake Forest, IL will be giving tips on book marketing to anyone who has written a book or who will be writing a book. Public relations is critical to …

…Yet, sitting down with War and Peace or Madam Bovary can feel intimidating. Not everyone has the option of a book club or a literature class. One answer–pair classics with modern literature and create a literary dialogue between the two books.

Ah, it’s been a busy weekend at Blarney Books & Art!  The Port Fairy Ex Libris Book Fair was on, and we hosted the official welcome for authors, artists, and booksellers on the Friday night …

We have one week to go before we launch our first Biblio-Art Awards!!! One week!!! EEEK! So many things yet to do… For those of you who have missed out on any previous comments about this subject, my husband and I have initiated a new art award as a means of contributing to the arts community…