Marketing tips to help you get the word out and customers in. Come join in the conversation.
From The Future of Ink As an online entrepreneur, you have a tremendous opportunity to leverage this platform to get your content, your brand and your marketing message out to a wider audience. There are four primary reasons podcasting is making such a huge resurgence, but before I get to those, let’s take a quick look at how podcasting stands […]Read More
A Guest Post By Callie Browning As Joe Wanamaker once famously said, “Half of my advertising is wasted; the trouble is I don’t know which half.” Cut to 2014, and this writer has realized that he said a mouthful. I promoted my book, The Shadow Guardian: Lost Dreams on Amazon from March 8th – 10th […]Read More
I was talking to one of the owners of a local coffee shop. He’s a fifty-ish kind of fellow, similar to myself, like a bit of bluegrass music and has been in the food service business for a couple of years. I had worked up a wine-tasting cross-promotion between our store featuring some local Missouri […]Read More
More and more writers are self-publishing these days but as great as that sounds, it does bring up the problem of not having the same level of marketing help that you’d have if you were being published by a big name. However, there are several ways that you can easily and inexpensively market your self-published […]Read More
These days, the “Black” in Black Friday makes people think of mini-riots, bleary-eyed shoppers, angry confrontations over the latest Sesame Street marketing variation, and shell-shocked minimum wage employees who wish all the customers in their store would go away, forever. The original intent of “Black Friday” was much different, as it’s goal was to change the […]Read More
by Jas Faulkner If you’re reading this not long after it was written (October 31st, 2013) you have probably seen the many reports about an anonymous woman in North Dakota who declared that she was indeed passing out candy, but not to children she deemed “moderately obese”. They would get letters addressed to their parents […]Read More
by Jas Faulkner Fifteen years ago I was browsing in the graphic novels section at Media Play, a now-defunct retailer in Madison, Tennessee. I had just picked up a trade paperback of Grant Morrison’s The Invisibles, when a young girl who had stepped up to look through the same shelves said, “That’s a good one.” […]Read More
by Jas Faulkner School has been in session for nearly two weeks and Sam and Tab have already hosted their first “Page to Screen” night based on what the kids are reading in class. “I thought you had those all the time,” I said. “Oh, we do. But the ones during the school year work […]Read More
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