Part 1 of Going for a Guinness Record can be found here
I promised an update on our attempt to set a
Guinness World Record selling Romance Paperbacks.
This was a case where the peripheral benefits
were far better than the direct benefits. The day
of the sale we sold 587 paperback romances out of
the 8,144 volumes we had. A […]

It seems every time I log into Google there’s a new toy available. The latest is the Site and Category Exclusion tool. This lets you tell Google to be more specific about …

The Keyword Tool in AdWords helps you refine your existing Keywords for your ads or find new ones. Log in to your account and click on a campaign. On the Keywords tab you’ll find a link to the Keyword tool.

You have three options use; descriptive words or phrase, website content, and existing […]

Timing is everything
If you’ve looked at advertising through banner ads, the thought of using an animated ad has probably crossed your mind. Or maybe you’ve seen some cool animated icons on forums and you want one of your own. You can pack more info into an animated image than you can into a static […]

 
Making your advertising complement what you’re already doing.
So you’ve made your ad. You’ve made sure it’s showing only to the right people in the right countries. You’ve already played with the Keyword Tool on AdWords once to see variations on the keywords you started out with and get rid of some you clearly […]

In the ‘I wish I had thought of this one department’ comes a great tip from our friends at The Bytown Bookshop Blog.
While using online classified sites like Kijiji to get some free advertising why not search for some buyers.
Most folk are just looking for schoolbooks or freebies, but lo and behold there were a […]

Another Series by our leading contributor Nora from Rainy Day Paperback Exchange. If you’ve not already visited her site or shop in Bethel, CT you might want to. It’s a great little bookshop with some pretty funky art.
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So you’ve decided to try out Google AdWords. Setting it up is easy. Actually figuring […]

We had a lady and her daughter in the shop last night to use our PCs, we’re an Internet-Cafe-Bookshop. One of the computers had a touch of trouble and needed a reboot; wasted about 4 minutes of the hour she spent. I only charged her for the coffee not the Internet time. Now I’m sure […]

Here is a terrific article by Nora at Rainy Day Paperback Exchange all about attending book/hobby conventions. If yo have any experience with attending as a dealer please feel free to share with us via the comment button just above.
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Lots of dealers have probably considered getting a booth at a book fair or book trade […]

You’ll notice a new widget off on the left. It’s called Blog Rush and was just launched this week. For those of you that run a blog you may want to consider adding it. There is a video presentation on their website explaining the concept. As it is quite new, just launcehd this week, there […]