Marketing Ideas

Should I Start a Podcast?

Should I Start a Podcast?

From The Future of Ink As an online entrepreneur, you have a tremendous opportunity to leverage this platform to get your content, your brand and your marketing message out to a wider audience.  There are four primary reasons podcasting is making such a huge resurgence, but before I get to those, let’s take a quick[Read More…]

by June 9, 2014 Marketing Ideas
Which half of your promotion is wasted?

Which half of your promotion is wasted?

A Guest Post By Callie Browning As Joe Wanamaker once famously said, “Half of my advertising is wasted; the trouble is I don’t know which half.” Cut to 2014, and this writer has realized that he said a mouthful. I promoted my book, The Shadow Guardian: Lost Dreams on Amazon[Read More…]

Facebook for Fun and Theoretical Profit

Facebook for Fun and Theoretical Profit

I was talking to one of the owners of a local coffee shop. He’s a fifty-ish kind of fellow, similar to myself, like a bit of bluegrass music and has been in the food service business for a couple of years. I had worked up a wine-tasting cross-promotion between our[Read More…]

by March 6, 2014 Marketing Ideas
Marketing Your Self-Published Book

Marketing Your Self-Published Book

More and more writers are self-publishing these days but as great as that sounds, it does bring up the problem of not having the same level of marketing help that you’d have if you were being published by a big name. However, there are several ways that you can easily[Read More…]

by February 24, 2014 Marketing Ideas, Self Publishing
Black Friday, or How I Spent My Holiday Giving Away Money

Black Friday, or How I Spent My Holiday Giving Away Money

These days, the “Black” in Black Friday makes people think of  mini-riots, bleary-eyed shoppers, angry confrontations over the latest Sesame Street marketing variation, and shell-shocked minimum wage employees who wish all the customers in their store would go away, forever. The original intent of “Black Friday” was much different, as it’s[Read More…]

Tricks and Treats

Tricks and Treats

by Jas Faulkner If you’re reading this not long after it was written (October 31st, 2013)  you have probably seen the many reports about an anonymous woman in North Dakota who declared that she was indeed passing out candy, but not to children she deemed “moderately obese”.  They would get[Read More…]

Subculture Spoken Here! (Hint: They read! You can sell them books!)

Subculture Spoken Here! (Hint: They read! You can sell them books!)

by Jas Faulkner Fifteen years ago I was browsing in the graphic novels section at Media Play, a now-defunct retailer in Madison, Tennessee.  I had just picked up a trade paperback of Grant Morrison’s The Invisibles, when a young girl who had stepped up to look through the same shelves[Read More…]

Reel Entertainment

Reel Entertainment

by Jas Faulkner School has been in session for nearly two weeks and Sam and Tab have already hosted their first “Page to Screen” night based on what the kids are reading in class. “I thought you had those all the time,” I said. “Oh, we do. But the ones[Read More…]