Lynda O’Connor of O’Connor Communications in Lake Forest, IL will be giving tips on book marketing to anyone who has written a book or who will be writing a book. Public relations is critical to …

…Yet, sitting down with War and Peace or Madam Bovary can feel intimidating. Not everyone has the option of a book club or a literature class. One answer–pair classics with modern literature and create a literary dialogue between the two books.

Ah, it’s been a busy weekend at Blarney Books & Art!  The Port Fairy Ex Libris Book Fair was on, and we hosted the official welcome for authors, artists, and booksellers on the Friday night …

We have one week to go before we launch our first Biblio-Art Awards!!! One week!!! EEEK! So many things yet to do… For those of you who have missed out on any previous comments about this subject, my husband and I have initiated a new art award as a means of contributing to the arts community…

Advertising doesn’t have to be expensive to be effective.  A lot of in-store  book sales come from walk in traffic.   Even if you’re in a high traffic area getting people in the door isn’t always …

I have tidied up the shop, cleared out the rugs, moved the tables around, taken all the big books off the trestles and relocated the trestles, and I feel – well, almost refreshed!

Advertising in the Used Book World
Shane Gottwals
Gottwals Books
www.gottwalsbooks.com

A recent article I wrote really got me to thinking about advertising and the small, independent bookstore.  Is it just my experience, but do you never see bookstores …