Marketing tips to help you get the word out and customers in. Come join in the conversation.
We all love social media, but it cannot be our only or main strategy to sell books, as booksellers, authors, or publishers. With ever-changing unhelpful algorithms, increased costs, and competition, we may be pouring in time and resources for very little return. There’s so much pressure to grow a brand and build a following. But … Read more
From The Future of Ink As an online entrepreneur, you have a tremendous opportunity to leverage this platform to get your content, your brand and your marketing message out to a wider audience. There are four primary reasons podcasting is making such a huge resurgence, but before I get to those, let’s take a quick look at how podcasting stands … Read more
A Guest Post By Callie Browning As Joe Wanamaker once famously said, “Half of my advertising is wasted; the trouble is I don’t know which half.” Cut to 2014, and this writer has realized that he said a mouthful. I promoted my book, The Shadow Guardian: Lost Dreams on Amazon from March 8th – 10th … Read more
I was talking to one of the owners of a local coffee shop. He’s a fifty-ish kind of fellow, similar to myself, like a bit of bluegrass music and has been in the food service business for a couple of years. I had worked up a wine-tasting cross-promotion between our store featuring some local Missouri … Read more
More and more writers are self-publishing these days but as great as that sounds, it does bring up the problem of not having the same level of marketing help that you’d have if you were being published by a big name. However, there are several ways that you can easily and inexpensively market your self-published … Read more
These days, the “Black” in Black Friday makes people think of mini-riots, bleary-eyed shoppers, angry confrontations over the latest Sesame Street marketing variation, and shell-shocked minimum wage employees who wish all the customers in their store would go away, forever. The original intent of “Black Friday” was much different, as it’s goal was to change the … Read more
Congratulations on crossing “Print My Book” off of your bucket list! However, the self-publishing community often faces trials and tribulations after the book has been printed. If the first group of printed books did well, but you’re struggling to keep selling them, we’ve got some fresh ideas that anyone can implement, even those with a … Read more
by Jas Faulkner If you’re reading this not long after it was written (October 31st, 2013) you have probably seen the many reports about an anonymous woman in North Dakota who declared that she was indeed passing out candy, but not to children she deemed “moderately obese”. They would get letters addressed to their parents … Read more
