Generating a Crowd for an In-Store Event

“How do you get people to a book signing?” The houseguest who asked this innocent question may have regretted it, because my answer was lengthy and detailed. Nothing can be left to chance for a successful event! PRESS RELEASE. This is my foundational campaign piece, and I write it carefully, with important facts in the … Read more

Mr Book it is the End of the Line for you

I, like many other secondhand book shop owning hopefuls, came here by the hobby turning to business route. One of the handicaps of this background is that your love of books can make it difficult to to decide when a book is simply not saleable and it has to go. And then off course, once you make that decision, where does it go?

Every so often I have been asked to donate books to send to exotic locations like Sri Lanka and Papua New Guinea and I respond with gusto. Beautiful sets of Britannica, maths and science textbooks that have suffered only from inbuilt obsolescence due to bi-annual updates, time life library books, exlibrary books, childrens’ non fiction, picture books; anything in good condition that I have an excess of that could be put to better use overseas I happily waved bon voyage to.

But I can no longer store books just in case someone contacts me for a similar scheme (though if someone knows of one leaving Melbourne Australia anytime soon let me know and I will accumulate some books for you). Any spare capacity has been long consumed by the endless parade of books that are traded in on a daily basis. Too many days of bring in 10 take out 2 have seen to that.

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Special Summer-Reading Package: Promotions for your Bookstore

Summer’s coming! Well actually, it’s already here. And what a perfect opportunity this is to promote your bookstore with a special summer-reading package – namely, a group of titles relevant to the sunny-season, packaged and presented as a special offer. It’s needless to say that customers flock to bargains, eye-catching set-ups, and to variety, so … Read more

Create some momentum with a well planned event

I’ve spent the last three years at Joseph-Beth Booksellers coveting “indie bookstore moments.” You know them — the first time a local Dungeons & Dragons group sets up shop, the first time a customer hugs you because they absolutely loved your last recommendation, the first time you get a handwritten thank you from a five-year-old. … Read more