Bookstores: Some ideas to get customers in and keep them coming back

Every now and then, businesses fall asleep – especially the book- business, where store-frequentation just spontaneously lessens. Sometimes, there’s never really a reason. Other times, frequency is altered by the changing seasons, the various social events or lack thereof. During those times though, there’s always that extra edge you can have by pushing those slow-moving titles along, … Read more

Special Summer-Reading Package: Promotions for your Bookstore

Summer’s coming! Well actually, it’s already here. And what a perfect opportunity this is to promote your bookstore with a special summer-reading package – namely, a group of titles relevant to the sunny-season, packaged and presented as a special offer. It’s needless to say that customers flock to bargains, eye-catching set-ups, and to variety, so … Read more