Can Social Media Really Sell Books?

There’s no shortage of people explaining how to work social media to sell more books. But there is very little hard evidence that it really can convert to sales. Social media requires significant time and emotional investment for authors, bookshops, and publishers who are already stretched thin. Is it worth doing? Book-related social media, very … Read more

What Makes a Great Bookseller?

What are bookshop managers looking for in employees? Thinking on this, I recently looked over current job postings for booksellers. What I discovered is this: bookshop managers know and value their customers, and they hire accordingly. These ads were by no means repetitive. It seems that bookshop managers quite enjoy writing job ads and do … Read more