Nora O'Neill Part 1 of this article can be found here Here’s some recommendations for common likes of tween and teen boys. There’s ones suggested for 6th-8th (age 11-15) and some for 9th (age 15+) and above. Ones with a * next to the title will probably be able to pass the “great literature test” and not … Read more
Every bookseller has probably heard some variation on “my teenage son/nephew/grandson doesn’t read. I want to get him a book. What should I get him?”
99% of the time, this is blatantly not true. He does read… otherwise why get him a book at all? The real question is actually one of these two, and its important to determine which:
Take your photos in natural light with no flash. You books will look best in sunlight. Artificial light may add a strange color tint to photos. Sun is always best. Use a sunny windowsill. Make sure the surface you are photographing on is clean and is relatively uninteresting. Don’t photograph them on your rug. Use something that is a single color…
Signage, the bane of every retail store’s existence. It often seems like customers don’t read signs at all. A good sign can increase business and make your store easier to navigate. A bad one can just be a big waste of money.
It seems every time I log into Google there’s a new toy available. The latest is the Site and Category Exclusion tool. This lets you tell Google to be more specific about …
Pastafarians take note, finally your own section in a bookstore!
Lots of bookstores have a Christian fiction section. However, in some areas it may be a good idea to have a section devoted to another religion rather than lumping it into the “other” section. Often you’ll see sections devoted to Judaism, Buddhism, Islam, or general “eastern religions”.
The Keyword Tool in AdWords helps you refine your existing Keywords for your ads or find new ones. Log in to your account and click on a campaign. On the Keywords tab you’ll find a link to the Keyword tool. You have three options use; descriptive words or phrase, website content, and existing keyword. If … Read more
Timing is everything If you’ve looked at advertising through banner ads, the thought of using an animated ad has probably crossed your mind. Or maybe you’ve seen some cool animated icons on forums and you want one of your own. You can pack more info into an animated image than you can into a static … Read more
