Bruce K. Hollingdrake Brochure’s are quite easy to make, can hold a lot of information and I believe have more staying power than a flyer. Here are links to my brochure in Open Office format and in MS Word. Feel free to download it and just fill it up with your store’s information. The printing can either be … Read more
If you already have a steady flow of traffic through your doors this post won’t apply. For the rest of us here’s something to consider. Are you more likely to visit a shop after receiving a flyer in the mail or after meeting the owner? Most, if not all, flyers I receive get recycled before … Read more
I get asked this pretty regularly and I wish a had a good answer. Something like, “I was always surrounded by books in the house and my mother was a librarian…”, or maybe “I was sitting under a tree when a Gore Vidal book fell from a well perched reader, when I awoke – six … Read more
Memes (pronounced like beams) are simply ideas. Of course if you or I come up with what we think is a brilliant idea we have no idea how it may be used by others. This is one of a large series of video presentations at TED Talks. If you’ve not yet checked these out you … Read more
Not a long post, just wanted to show anyone who may be thinking of starting an online bookshop what a great site looks like. You have probably seen Chrisland book sites, not that it isn’t a good way to start for many but they do all kind of look the same. Many shops start with … Read more
Shipping rates through Canada Post are ludicrous. If you are a recognized bookseller you are eligible for fairly substantial savings through the Canadian Booksellers Association. The association has worked out a deal with Canpar courier that gives us reduced rates and the reductions are substantial. A typical regional delivery with Canada Post will cost close … Read more
Do you know what a meme is? As I write this the word itself is underlined in red. My PC doesn’t know what a meme is. Late last year I read a book by Richard Dawkins so ya, I happen to know what it is. Isn’t that exactly why we do what we do, selling … Read more
There are so many fees added up against the revenue brought in from eBay book sales that selling inexpensive stuff is really quite a chore for the dough, not much bang for the buck. The real problem is that the fees are only a little here and a little there so you sometimes don’t even … Read more
