The Keyword Tool in AdWords helps you refine your existing Keywords for your ads or find new ones. Log in to your account and click on a campaign. On the Keywords tab …

Timing is everything
If you’ve looked at advertising through banner ads, the thought of using an animated ad has probably crossed your mind. Or maybe you’ve seen some cool animated icons on forums and you …

 
Making your advertising complement what you’re already doing.
So you’ve made your ad. You’ve made sure it’s showing only to the right people in the right countries. You’ve already played with the Keyword Tool …

In the ‘I wish I had thought of this one department’ comes a great tip from our friends at The Bytown Bookshop Blog.
While using online classified sites like Kijiji to get some free advertising why …

Another Series by our leading contributor Nora from Rainy Day Paperback Exchange. If you’ve not already visited her site or shop in Bethel, CT you might want to. It’s a great little bookshop with …

We had a lady and her daughter in the shop last night to use our PCs, we’re an Internet-Cafe-Bookshop. One of the computers had a touch of trouble and needed a reboot; wasted about 4 …

Here is a terrific article by Nora at Rainy Day Paperback Exchange all about attending book/hobby conventions. If yo have any experience with attending as a dealer please feel free to share with us via …

You’ll notice a new widget off on the left. It’s called Blog Rush and was just launched this week. For those of you that run a blog you may want to consider adding it. There …

If you already have a steady flow of traffic through your doors this post won’t apply. For the rest of us here’s something to consider. Are you more likely to visit a shop after receiving …

Do you have a mailing list? Do you use it effectively? Some sellers use only their email application to send out a short announcement here and there while others use a full blown web based …