Slow sales for the past year may make trying out a local festival or convention an appealing option. But the leap from booking a space to actually selling in it can be intimidating, even if you have a brick and mortar location already. If you’re internet only, it may be even more daunting!
I’m off to FurFright next weekend to sell books to werewolves. Having done quite a few of these special events, local fairs and festivals, trial and error has revealed quite a few general rules for when you’re selling at an event.
