This week Circle City Books and Music became the unexpected recipient of more Facebook attention than Tom Cruise’s date registry. Does that sound like an exaggeration? I suppose. But when, on Wednesday, the turnstiles started clicking faster than I could keep up, that’s how it seemed. We created our Facebook page August 1 and after five weeks, thanks to a large and indulgent family and several friends, 31 people had “Liked” us; fewer than one per day. Then Wednesday hit and in the space of about six hours 27 new people, mostly strangers, were added to our “Like” roster.
There is a lot about Facebook that I don’t understand. How is it that for weeks virtually no one had visited the Circle City page, then, all of a sudden, cascades of new people appear on the site? I know 27 people won’t exactly crash anyone’s server, but for us it was a 2700 percent increase in daily traffic. If your 401K had that kind of one day increase, you’d notice it. But does it mean anything? Are these future customers or are they the inhabitants of the online world and, as such, Amazon shoppers? And where do they get off calling this thing a ‘book’? A book is a tangible object with a finite and measurable mass; Facebook is the opposite of that.
In any case, after the initial shock wore off, I tried to take advantage of this apparent interest in our store before these disembodied souls had time to dissolve into cyberspace never to be heard from again. I posted a community survey, asking the community to tell me what they like to read. What genres, what books, what authors. This is something that couldn’t have been done 30 years ago when I was last in the bookselling business. But if 30 people tell me now, as one respondent already has, that they want “science fiction, fantasy, urban fantasy and horror,” that will certainly change my approach to book buying.