Marketing tips to help you get the word out and customers in. Come join in the conversation.
Being a newcomer to the the life of a bookshop owner, this blog has and continues to offer me so much in ideas and advice. It is most appreciated, indeed. As a way of saying, “Thanks.”, and possibly offering ideas and advice to other newbies, here are my thoughts on a few items of importance: … Read more
Every now and then, businesses fall asleep – especially the book- business, where store-frequentation just spontaneously lessens. Sometimes, there’s never really a reason. Other times, frequency is altered by the changing seasons, the various social events or lack thereof. During those times though, there’s always that extra edge you can have by pushing those slow-moving titles along, … Read more
YA Fiction by Ben Langdon YA stands for Young Adult and is often seen as the category of book which sits between childrens’ fiction and adult fiction. This is a bit simplistic and, as most readers would already know, there really isn’t any kind of rigid barriers for the ages when it comes to … Read more
“How do you get people to a book signing?” The houseguest who asked this innocent question may have regretted it, because my answer was lengthy and detailed. Nothing can be left to chance for a successful event! PRESS RELEASE. This is my foundational campaign piece, and I write it carefully, with important facts in the … Read more
Summer’s coming! Well actually, it’s already here. And what a perfect opportunity this is to promote your bookstore with a special summer-reading package – namely, a group of titles relevant to the sunny-season, packaged and presented as a special offer. It’s needless to say that customers flock to bargains, eye-catching set-ups, and to variety, so … Read more
I’ve spent the last three years at Joseph-Beth Booksellers coveting “indie bookstore moments.” You know them — the first time a local Dungeons & Dragons group sets up shop, the first time a customer hugs you because they absolutely loved your last recommendation, the first time you get a handwritten thank you from a five-year-old. … Read more
Of course there are two facets to book shop advertising, Online and real or Brick and Mortar advertising. For this article we’ll focus on what a real, physical book shop can do to let the community know they exist. We have a few articles already on this site that go over different techniques of book shop advertising … Read more
Our bookstores house thousands of options for gifts, but not everyone is confident in choosing a title for a loved one. This is where the almighty Gift Certificate comes into play.
