Anyone with a bookstore knows that half the time, people don’t read the signs anyway. You could have foot tall leters and they could be looking straight at the sign and still ask you where X is…while looking at the sign for X.
People amble around the shop and clearly aren’t reading titles, just looking for SOMETHING that tells them they’re in the right section. And the stacks of books themselves tell them when they’ve found it.
Publishers put a lot of effort into the FRONT of the book, but you don’t really think about the SPINE being just as important, especially when shelved.
Quick, you’re looking for books to read. Which way do you go? Left or right?
