After years of dreaming and almost two years of planning, Jessica Stockton Bagnulo and Rebecca Fitting finally opened Greenlight Bookstore in the Fort Greene neighborhood of Brooklyn. I’m well aware of Greenlight Bookstore’s opening even though I live 3,000 miles away and have never been to Brooklyn. How did they do that?

Innovation has been limited (have a look at any of the book sites via the
Internet Archive’s Way Back Machine which archives sections of the internet)- the internet is
still basically an electronic version of a print catalog, with little to
recommend it, particularly bookselling wise.

Usually the videos we share with you and insightful and intelligent. This one is neither.
We have been using Facebook quite a bit as a Marketing Tool as discussed here. The downside is the stupefying amount …