Tags : Online Marketing

Facebook and Customer Communication

This week Circle City Books and Music became the unexpected recipient of more Facebook attention than Tom Cruise’s date registry. Does that sound like an exaggeration? I suppose. But when, on Wednesday, the turnstiles started clicking faster than I could keep up, that’s how it seemed. We created our Facebook page August 1 and after […]Read More

Refreshing, Odd, Bizarre, Weird, and Wonderfully Offbeat Books

One of the cool things about AbeBooks.com, is the theme e-mails they send to customers, like myself. I use bookfinder.com, which in turn sends me to various internet used book sellers on Abe and other large sites. Before the invention of the internet, it could take months, sometimes years for a wanted book to be […]Read More

3 Keys to Opening a Successful Bookshop

Being a newcomer to the the life of a bookshop owner, this blog has and continues to offer me so much in ideas and advice. It is most appreciated, indeed. As a way of saying, “Thanks.”, and possibly offering ideas and advice to other newbies, here are my thoughts on a few items of importance: […]Read More

Bookstores: Some ideas to get customers in and keep them

Every now and then, businesses fall asleep – especially the book- business, where store-frequentation just spontaneously lessens. Sometimes, there’s never really a reason. Other times, frequency is altered by the changing seasons, the various social events or lack thereof. During those times though, there’s always that extra edge you can have by pushing those slow-moving titles along, […]Read More

A Journey to Opening a Bookstore

After years of dreaming and almost two years of planning, Jessica Stockton Bagnulo and Rebecca Fitting finally opened Greenlight Bookstore in the Fort Greene neighborhood of Brooklyn. I’m well aware of Greenlight Bookstore’s opening even though I live 3,000 miles away and have never been to Brooklyn. How did they do that?Read More

Internet Commerce: Building a Bridge to the 20th Century

Innovation has been limited (have a look at any of the book sites via the Internet Archive's Way Back Machine which archives sections of the internet)- the internet is still basically an electronic version of a print catalog, with little to recommend it, particularly bookselling wise.Read More