It seems every time I log into Google there’s a new toy available. The latest is the Site and Category Exclusion tool. This lets you tell Google to be more specific about …

The Keyword Tool in AdWords helps you refine your existing Keywords for your ads or find new ones. Log in to your account and click on a campaign. On the Keywords tab you’ll find a link to the Keyword tool.

You have three options use; descriptive words or phrase, website content, and existing […]

- How to not show your Google Ads to people searching for naked cheerleaders
Part 2 in Nora’s series on using Google Adwords. Coming to you from Rainy Day Paperback Exchange Read Part 1 here…
The other option to cut costs is to improve the quality. Quality is basically based on relevance. Ads […]

Another Series by our leading contributor Nora from Rainy Day Paperback Exchange. If you’ve not already visited her site or shop in Bethel, CT you might want to. It’s a great little bookshop with some pretty funky art.
********************************
So you’ve decided to try out Google AdWords. Setting it up is easy. Actually figuring […]