Marketing tips to help you get the word out and customers in. Come join in the conversation.
In the ‘I wish I had thought of this one department’ comes a great tip from our friends at The Bytown Bookshop Blog. While using online classified sites like Kijiji to get some free advertising why not search for some buyers. Most folk are just looking for schoolbooks or freebies, but lo and behold there … Read more
Another Series by our leading contributor Nora from Rainy Day Paperback Exchange. If you’ve not already visited her site or shop in Bethel, CT you might want to. It’s a great little bookshop with some pretty funky art. ******************************** So you’ve decided to try out Google AdWords. Setting it up is easy. Actually figuring out … Read more
We had a lady and her daughter in the shop last night to use our PCs, we’re an Internet-Cafe-Bookshop. One of the computers had a touch of trouble and needed a reboot; wasted about 4 minutes of the hour she spent. I only charged her for the coffee not the Internet time. Now I’m sure … Read more
Here is a terrific article by Nora at Rainy Day Paperback Exchange all about attending book/hobby conventions. If yo have any experience with attending as a dealer please feel free to share with us via the comment button just above. *********************** Lots of dealers have probably considered getting a booth at a book fair or … Read more
You’ll notice a new widget off on the left. It’s called Blog Rush and was just launched this week. For those of you that run a blog you may want to consider adding it. There is a video presentation on their website explaining the concept. As it is quite new, just launcehd this week, there … Read more
If you already have a steady flow of traffic through your doors this post won’t apply. For the rest of us here’s something to consider. Are you more likely to visit a shop after receiving a flyer in the mail or after meeting the owner? Most, if not all, flyers I receive get recycled before … Read more
Do you have a mailing list? Do you use it effectively? Some sellers use only their email application to send out a short announcement here and there while others use a full blown web based service but pay too much for it. iContact falls in between. It is a paid service but works quite well … Read more
Free classified sites as well as social networking site are becoming more and more popular, actually they are the most popular thing going on the web today. Can your business take advantage of these? All of your advertising expenditures need to be a carefully considered balance between cost and benefit. Often the first thing new … Read more
