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A opossum reading trash Monthly. So exciting!
A opossum reading "trash Monthly". So exciting!

Much of the charm of independent bookstores comes from the fact they’re run by eccentrics for eccentrics.  They’re often located in repurposed buildings with strange layouts.  Strange shelving patterns, odd floor plans, bizarre color schemes, and strange decor are the norm for independent bookstores.  And multiply the weird factor by 10 if its a used or antiquarian dealer.  The older the books, the weirder the decor should be.  We rather expect the antiqurian book dealer to use skulls for bookends and have a live raven sitting at the checkout. If the owner has an eyepatch, so much the better! Yes, an independent bookstore often looks like a Monty Python sketch will break out at any moment.

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Sidelines – What Does Your Bookshop Carry?

Sidelines
Shane Gottwals
Gottwals Books
www.gottwalsbooks.com

What are those “extra” items you keep in stock?  My wife and I have recently begun to carry educational puzzles and toys, with mixed success.  (I, of course, want them to fly off the shelves, but I guess I should be patient.)
I was told one time that “Books are what makes the business; sidelines are what keep the doors open.”  Gottwals Books is opening a second location (www.gottwalsbooks.com), and we just decided to stock $20,000 worth of toys by the time we open in another month or so.
A well-known toy store in our shopping center closed down (due to the fact that it was a national chain that went belly-up).  So, the thought of replacing this shop while opening our own is very appealing.  Why not bring those customers into our shop that might be coming in for toys?
Well, I have been a little concerned with the decision.  I want people to know that we carry toys, but I don’t want to lose our identity as a serious bookstore.  We have 30-40 feet of window space to display the pretty, colorful, plush toys, but will that push anyone away?  I assume that, as long as we keep it a “bookstore that carries toys” instead of a “book and toy store,” we’ll keep that long-acquired identity.bookstore_sidelines

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