Signage, the bane of every retail store’s existence. It often seems like customers don’t read signs at all. A good sign can increase business and make your store easier to navigate. A bad one can just be a big waste of money.

It seems every time I log into Google there’s a new toy available. The latest is the Site and Category Exclusion tool. This lets you tell Google to be more specific about …

Pastafarians take note, finally your own section in a bookstore!
Lots of bookstores have a Christian fiction section. However, in some areas it may be a good idea to have a section devoted to another religion rather than lumping it into the “other” section. Often you’ll see sections devoted to Judaism, Buddhism, Islam, or general “eastern religions”.

The Keyword Tool in AdWords helps you refine your existing Keywords for your ads or find new ones. Log in to your account and click on a campaign. On the Keywords tab you’ll find a link to the Keyword tool.

You have three options use; descriptive words or phrase, website content, and existing […]

Timing is everything
If you’ve looked at advertising through banner ads, the thought of using an animated ad has probably crossed your mind. Or maybe you’ve seen some cool animated icons on forums and you want one of your own. You can pack more info into an animated image than you can into a static […]

Gary Gygax died on Tuesday. Gygax (along with Dave Arneson) was the creator of the Dungeons and Dragons role-playing game which is the quintessential nerd hobby.

If you don’t have kids of your own you may have missed some of the wild and whacky thing publishers have been doing to grab little kids attention. With the manufacturing of these specialty books having been sent offshore, these novelty kids books have come down in price. Here are a few recent […]

 
Making your advertising complement what you’re already doing.
So you’ve made your ad. You’ve made sure it’s showing only to the right people in the right countries. You’ve already played with the Keyword Tool on AdWords once to see variations on the keywords you started out with and get rid of some you clearly […]

Another Series by our leading contributor Nora from Rainy Day Paperback Exchange. If you’ve not already visited her site or shop in Bethel, CT you might want to. It’s a great little bookshop with some pretty funky art.
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So you’ve decided to try out Google AdWords. Setting it up is easy. Actually figuring […]