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Building a Devoted Readership Person by Person
A guest post by Natalie Wright For several months prior to the release of my first novel, Emily’s House, I read every blog post, article and book that I could find about book marketing. Virtually all book marketing gurus urge the author to focus their marketing efforts online rather than[Read More...]
Robert Ludlum Book in Chronoligical Order
Robert Ludlum was one of the best action writers of his times. He is the creator of the massively successful Bourne series and has sold close to a half billion books worldwide. Although he died in 2001 his brand lives on and continues to publish. Here is the list of[Read More...]
Writing, Creativity and Motivation
A Guest Post by Author Roy McLarty Voltaire is reputed to have said to a client “… madam, here is the novel you commissioned it’s in two volumes, if I had more time I could have written it in one.” What a dramatic statement! It gets to the heart of[Read More...]
Book Sorting and the Fine Art of Forensic Psychology
by Jas Faulkner “How long ago was Bush president? No need to answer. It’s a rhetorical question. Take a look at this.” Sam, who was on book sorting detail, bent down out of frame of her webcam and straightened back up. In each hand she was holding a trade paperback. [Read More...]
Are you REALLY being served? And Do You Care?
Every bookseller knows the importance of great customer service BUT do we really get how important costumer service is, or is it? We pride ourselves on going the extra mile, on being knowledgeable and helpful. BUT let’s face it as consumers we have all gotten accustomed to, accepted even, what[Read More...]
Most e-Readers Are Also Real Book Lovers
Gone are the days of the printed book. Like vinyl records books will continue to be produced on a small scale for those eccentric, nostalgic readers who plan their vacations around visits to the few remaining Indie Bookstores. True or not so true? According to a Pew Survey, “E-Reading Rises[Read More...]
Within Reach: How Handicap Accessible Is Your Book Shop?
by Jas Faulkner Lorraine* starts our interview by laying down a few ground rules. The first is that I am not allowed to describe her appearance or any other descriptors regarding her age, location, or level of ability. That last one might be a bit tricky, anyway. When I arrived[Read More...]
Which half of your promotion is wasted?
A Guest Post By Callie Browning As Joe Wanamaker once famously said, “Half of my advertising is wasted; the trouble is I don’t know which half.” Cut to 2014, and this writer has realized that he said a mouthful. I promoted my book, The Shadow Guardian: Lost Dreams on Amazon[Read More...]
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