Signage, the bane of every retail store’s existence. It often seems like customers don’t read signs at all. A good sign can increase business and make your store easier to navigate. A bad one can just be a big waste of money.
Take My Advice-I’m Not Using It! I love bookstores, all bookstores, in-print, out of print, paperback exchanges; whether they are dusty, dark and cluttered, or well lit and meticulously organized, if you take me to a bookstore that has a good selection of books, especially children’s books, be prepared to only see the back of … Read more
