Marketing tips to help you get the word out and customers in. Come join in the conversation.
Hi All! January 1st is a big day for us as we are changing how we do
business. In the past we would give a book credit for books that could
be used on more used books in the store, no exceptions. Most of the
time we were playing library as cash was coming in on amounts people
were spending over their credit but we are finding that people are only
spending their credit and nothing to pay the “rent” so to speak.
Part 1 of Going for a Guinness Record can be found here I promised an update on our attempt to set a Guinness World Record selling Romance Paperbacks. This was a case where the peripheral benefits were far better than the direct benefits. The day of the sale we sold 587 paperback romances out of … Read more
It seems every time I log into Google there’s a new toy available. The latest is the Site and Category Exclusion tool. This lets you tell Google to be more specific about …
The Keyword Tool in AdWords helps you refine your existing Keywords for your ads or find new ones. Log in to your account and click on a campaign. On the Keywords tab you’ll find a link to the Keyword tool. You have three options use; descriptive words or phrase, website content, and existing keyword. If … Read more
Timing is everything If you’ve looked at advertising through banner ads, the thought of using an animated ad has probably crossed your mind. Or maybe you’ve seen some cool animated icons on forums and you want one of your own. You can pack more info into an animated image than you can into a static … Read more
Usually the videos we share with you and insightful and intelligent. This one is neither. We have been using Facebook quite a bit as a Marketing Tool as discussed here. The downside is the stupefying amount of wastefulness that occurs. As our Friend list grows so does the list of useless invitations. Luckily I’ve come … Read more
Making your advertising complement what you’re already doing. So you’ve made your ad. You’ve made sure it’s showing only to the right people in the right countries. You’ve already played with the Keyword Tool on AdWords once to see variations on the keywords you started out with and get rid of some you clearly … Read more
– How to not show your Google Ads to people searching for naked cheerleaders Part 2 in Nora’s series on using Google Adwords. Coming to you from Rainy Day Paperback Exchange Read Part 1 here… The other option to cut costs is to improve the quality. Quality is basically based on relevance. Ads that aren’t … Read more
