Does your community bookstore truly reflect your community?

Martin Luther King Jr.’s birthday has just passed and February is Black History Month in the US.   Only a small fraction of books feature people of color, but to stroll through the aisles of a bookstore during the other 11 months of the year, it is easy to think there are none at all.

The publishing industry fuels this to some extent as there are all too frequent rows over bookcovers where the protagonist is depicted as white when they’re clearly described in the book as not-white.  Now, some of this may the fault of the art department.  Covers are often commissioned well in advance and the illustrator may not have been told the protagonist was not white, but that points to another flaw.  It is automatically assumed the character MUST be white.  You never have a brown face on the cover when the protagonist is white.

With a reprint of an established book you have all the time in the world to get it right. If you don’t, there are two likely reasons.  Publishers assume people won’t buy a book with a brown face on it. Imagine for a moment, if a new edition of Harry Potter showed Harry without his glasses, because the wisdom was the people that don’t wear glasses will not buy a book with someone wearing glasses on the cover.

The other option is that the publisher does not think it MATTERS.  If it is going to a reprint, clearly something about the characters resonated with buyers.  They loved that character.  Ignoring that trait denies that a character with brown skin CAN be loved.

“A Wizard of Earthsea” by Ursula Le Guin has been all over the place in depiction of the main character.  For reference, he’s got reddish-brown skin.  His best friend is black.  The majority of the characters are brown, reddish-brown, or black.  Whites are the minority.

1st edition (1968)- This is absolutely spot on and a very striking design.   (Parnassus)

1st edition: Wizard of earthsea (from JOHN LUTSCHAK BOOKS )

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Picking which books to downsize

If you’re in the used book business you shelves pretty quickly end up groaning under the sheer number of volumes you have available.  But sometimes the sheer volume can become an impediment to selling, especially with a physical store.  If you’re online only, the only person that has to deal with the piles is you.  In a store, if they piles get too large they can become difficult for customers to find what they want.  Sales slow because there’s too much clutter and too many choices.  There’s so many choices, people can’t decide what they want! and even if they did, they may be loathe to pull it out of the stack because they’re afraid it may fall!

So eventually, it comes times to prune down the piles.  But you don’t want to go about pruning them willynilly.  How do you pick what books to get rid of?

This becomes extra difficult if you listen to other booksellers.  What works for them may not work for you, even if they’re in the same town!  Great, their customers love this author…. you can’t give them away.  (though trading it to them for something you need may work…) You need DATA.  About YOU.

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3 Keys to Opening a Successful Bookshop

Being a newcomer to the the life of a bookshop owner, this blog has and continues to offer me so much in ideas and advice. It is most appreciated, indeed. As a way of saying, “Thanks.”, and possibly offering ideas and advice to other newbies, here are my thoughts on a few items of importance: … Read more