If you already have a steady flow of traffic through your doors this post won’t apply. For the rest of us here’s something to consider. Are you more likely to visit a shop after receiving a flyer in the mail or after meeting the owner? Most, if not all, flyers I receive get recycled before I even notice the name of the place. If customers aren’t finding you then you need to get cracking and find them. The next time you want to spend some of your valuable time on publicity try walking around your neighborhood passing out these easy to make brochures (you can download a template from our Tools page) and speaking with potential new customers. See somebody on a park bench reading, bang, target number one. Find ten targets and you’re bound to have found one new customer. What better way to begin a relationship and one new customer can mean hundreds of dollars over the lifetime of that relationship, thousands if they tell a few friends.
I am a dealer in Scotland.I do not think this would work here.All we can do is draw a persons attention to our business if we can get them to talk about books.What you can do if you see a person reading a book on a park bench is to give them a flyer and hope they will express interest.Then you give them our party piece.
At least you have got me thinking about how to find more customers.
Ah..thinking – that’s the ticket. Thanks for your comment. We’ll keep trying to think of new things as well.