Using Kindle’s Direct Publishing for Massive Exposure

This is a post by Mike Shreeve that was recently published on


I recently launched two business books in a series on Kindle as an experiment.

I wanted to see if all the Kindle hype was for real.

To my delightful surprise, within just hours they reached #1 and #2 on the Amazon Kindle Bestseller list for the Business>Marketing section. I was thrilled! I want to take you through, step-by-step exactly how I achieve this. By the end of this post you should be able to replicate my success because I honestly believe that if I can do it, you can too!

Kindle’s Most Powerful Tool

The first decision that you will have to make in order for this method to be successful is whether or not you’re going to enter your book into the KDP select program.

Kindle Direct PublishingThe downside to submitting your book into the KDP select program is that Amazon requires that you do not publish your work anywhere outside of Kindle for the 90 days that your book is in the Select program. For some, that might feel limiting but I decided to submit both of my books into the KDP Select program so that I could capitalize on the biggest benefit of the program:

 Free massive exposure for my books.

The KDP Select program allows you to list your books for free on Amazon’s site.

continue for the rest of the story…