Online shops and physical bookshops share some challenges and one is called traffic, getting people to actually come in the door.  Physical shops do this by being in a good location and by advertising, online …

Thanks to a snowstorm and a fairly quiet day at the store, I was able to sneak into my office to begin sorting out the holiday piles. As I crunched numbers, I looked …

After years of dreaming and almost two years of planning, Jessica Stockton Bagnulo and Rebecca Fitting finally opened Greenlight Bookstore in the Fort Greene neighborhood of Brooklyn. I’m well aware of Greenlight Bookstore’s opening even though I live 3,000 miles away and have never been to Brooklyn. How did they do that?

Twitter is the bastard child of blogging, social networking, news feeds, and online forums. Stick web 2.0 in a food processor and chop it into 140 character bite sized pieces and there you go. That’s Twitter. As messy as it is, it can be a great way to market your shop. It can generate sales faster than many other types of marketing and only requires an investment of your time.