Where is your bookstore located? Is it in the heart of the city or in a distant suburb? Are there lots of kids in your area, maybe schools? Universities in England? What kind of customers do you get? What sells the most in your store, and what are the questions most asked at the counter? Which genre of books sell the most, and do you get more customers in the morning or the afternoon? On weekdays, or weekends? Do you jot down the questions, queries, and criticisms you hear from your customers…? This kind of information – no matter how trivial it may seem – is of utmost importance if you really want to serve your customers well, promote yourself as a bookstore of quality