Signage, the bane of every retail store’s existence. It often seems like customers don’t read signs at all. A good sign can increase business and make your store easier to navigate. A bad one can just be a big waste of money.
Take My Advice-I’m Not Using It!
I love bookstores, all bookstores, in-print, out of print, paperback exchanges; whether they are dusty, dark and cluttered, or well lit and meticulously organized, if you take me to a bookstore that has a good selection of books, especially children’s books, be prepared to only see the back of [...]
“It doesn’t seem like you really wanted to be an academic, any more than you want to work in publishing,” he said. “The only job you ever really liked and were good at was working in the bookstore.”
My lightbulb came on like a dimmer – slowly, but steadily.
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