Tags : Marketing

Find out what Keywords are Working then Beef Them Up

  Making your advertising complement what you’re already doing. So you’ve made your ad. You’ve made sure it’s showing only to the right people in the right countries. You’ve already played with the Keyword Tool on AdWords once to see variations on the keywords you started out with and get rid of some you clearly […]Read More

Precise Targeting for your Google Ads

– How to not show your Google Ads to people searching for naked cheerleaders Part 2 in Nora’s series on using Google Adwords. Coming to you from Rainy Day Paperback Exchange Read Part 1 here… The other option to cut costs is to improve the quality. Quality is basically based on relevance. Ads that aren’t […]Read More