Tags : Marketing

Surprise Findings in A Survey Of Mystery Customers

Sisters in Crime, a group dedicated to women writers of crime fiction, took a survey of those who purchase books. One librarian and author found some interesting and to her, surprising answers. In particular, younger, college age people prefer ‘real’ books to e-books. Not something most would think is true. Brick and Mortar bookstores are […]Read More

Drop-Ins: Informal Bookshop Author Signings

It wasn’t until I started at the second mystery bookshop, that I learned how important a signed book is. The first store I worked in, Foul Play, although delightful, was small and predominately paperbacks. An author signing his or her book, never occurred to me. Not until a local author dropped by and asked if […]Read More

Refreshing, Odd, Bizarre, Weird, and Wonderfully Offbeat Books

One of the cool things about AbeBooks.com, is the theme e-mails they send to customers, like myself. I use bookfinder.com, which in turn sends me to various internet used book sellers on Abe and other large sites. Before the invention of the internet, it could take months, sometimes years for a wanted book to be […]Read More

The Imminent Murder of The Book

Books as we have known them since Gutenberg printed the first bible;  paper, glue, boards, cover artwork, all the physical attributes will soon disappear the way the dodo did. The latest news of the Borders bookstore chain losing their fight to stay alive, hammers one more nail in the coffin filled to the brim with hardcovers, […]Read More

An Essential Component of a Bookshop

Liking your customers. OK, if not entirely in love, then at least tolerating their reading habits and purchases, and doing it while seeming to like the customers. Why is this simple thing so essential, and for some, so hard to accomplish? It’s essential for economic reasons. You buy books for the store. You need to […]Read More

Booksellers Owe Their Customers The Postman’s Rings

Ever wonder what the The Postman Always Rings Twice means? It has nothing to do with character or plot within the classic crime novel. James Cain worked out a system with his mailman. If he rang once, this means the envelope was thick, probably full of a contract and advance from a publisher. If the […]Read More

Facsimile Dust Jackets–Good Idea for Used Bookshops?

  There are thousands of old books out there minus their original dust jackets. Some are first editions, some are not. There are a few talented people who work at restoring the original book covers, front, back, and flaps. Why should used bookshops be interested? A book that is in fairly decent condition and found […]Read More