It seems every time I log into Google there’s a new toy available. The latest is the Site and Category Exclusion tool. This lets you tell Google to be more specific about …

This Saturday, here at Colette’s:
Good Food + Hungry Minds, we’re attempting to set
a Guinness World Record for ‘the most romances
sold in one business day by a brick and mortar
independent bookstore.’ And we don’t even sell
romances.

The Keyword Tool in AdWords helps you refine your existing Keywords for your ads or find new ones. Log in to your account and click on a campaign. On the Keywords tab you’ll find a link to the Keyword tool.

You have three options use; descriptive words or phrase, website content, and existing [...]

 
Making your advertising complement what you’re already doing.
So you’ve made your ad. You’ve made sure it’s showing only to the right people in the right countries. You’ve already played with the Keyword Tool on AdWords once to see variations on the keywords you started out with and get rid of some you clearly [...]

- How to not show your Google Ads to people searching for naked cheerleaders
Part 2 in Nora’s series on using Google Adwords. Coming to you from Rainy Day Paperback Exchange Read Part 1 here…
The other option to cut costs is to improve the quality. Quality is basically based on relevance. Ads [...]

We had a lady and her daughter in the shop last night to use our PCs, we’re an Internet-Cafe-Bookshop. One of the computers had a touch of trouble and needed a reboot; wasted about 4 minutes of the hour she spent. I only charged her for the coffee not the Internet time. Now I’m sure [...]