We have been asking ourselves this question for the last five years, but I think we are reaching the decision that we probably should.  The front of our building isn’t very welcoming, looking more like …

How to commission artwork so you can create a memorable brand.

Twitter is the bastard child of blogging, social networking, news feeds, and online forums. Stick web 2.0 in a food processor and chop it into 140 character bite sized pieces and there you go. That’s Twitter. As messy as it is, it can be a great way to market your shop. It can generate sales faster than many other types of marketing and only requires an investment of your time.

Just a quick note to let you all know that I’ve put a little space aside on the right sidebar of The Bookshop Blog as a spot to announce any upcoming sales or events you …

It seems every time I log into Google there’s a new toy available. The latest is the Site and Category Exclusion tool. This lets you tell Google to be more specific about …

This Saturday, here at Colette’s:
Good Food + Hungry Minds, we’re attempting to set
a Guinness World Record for ‘the most romances
sold in one business day by a brick and mortar
independent bookstore.’ And we don’t even sell
romances.

The Keyword Tool in AdWords helps you refine your existing Keywords for your ads or find new ones. Log in to your account and click on a campaign. On the Keywords tab …

 
Making your advertising complement what you’re already doing.
So you’ve made your ad. You’ve made sure it’s showing only to the right people in the right countries. You’ve already played with the Keyword Tool …

- How to not show your Google Ads to people searching for naked cheerleaders
Part 2 in Nora’s series on using Google Adwords. Coming to you from Rainy Day Paperback Exchange Read Part 1 …

We had a lady and her daughter in the shop last night to use our PCs, we’re an Internet-Cafe-Bookshop. One of the computers had a touch of trouble and needed a reboot; wasted about 4 …