Tags : Marketing Ideas

Reel Entertainment

by Jas Faulkner School has been in session for nearly two weeks and Sam and Tab have already hosted their first “Page to Screen” night based on what the kids are reading in class. “I thought you had those all the time,” I said. “Oh, we do. But the ones during the school year work […]Read More

Fig Leaves and Cappuccino

by Jas Faulkner “How are things?” I asked Sam as I flipped through pictures of Dore engravings. “Things are great,” said Sam, “Could not be better.  Have I told you my wife is a marketing genius?” “Do tell.  I take it there’s a good story about to happen.” Of course there was. And as many […]Read More

Want to Open a Bookshop That is Sure to Fail?

There are plenty of success stories out there and I can confidently tell you that making a used bookshop work is not impossible, even during tougher times. What you don't often hear is a story from a failed dealer explaining his mistakes. I've made a few and I don't want you to do the same. First of all I want you to know that I don't consider my bookshop to be a complete failure, only a partial one.Read More