Book Marketing Archive

by Jas Faulkner  Anyone with a tall “to be read” stack will get chills at the thought of  ”El Libro que No Puede Esperar”  (translation: “The Book That Can’t Wait”).  Eterna Cadencia, a publisher and bookseller in Argentina, has reportedly published a collection of stories by up and coming Latin American writers featuring a gimmick that garnered the imprint a lot of attention outside of its usual market. In the interest of creating a sense of urgency that these authors should be read, and read soon, a promotional video reports they have printed the books using an ink that begins to degrade as soon as the book is exposed to air and  light.  Break the seal and you have two months to read the book.

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(updated Dec. 2012) James Patterson has written a Lot of books, some good, some ehh and some that are truly remarkable. He’s also written a few with co-authors like Andrew Gross. It can be a little confusing trying to figure out the order to read them (although many of his stories are quite independent). So we’ve put together a James Patterson Book List. It can also be tricky just making sure that you have them all. Some James Patterson books have multiple titles depending on where they where published sop you may even think you have two of his books when it is really the same. I will also share some thoughts down at the bottom on exactly how Patterson goes about publishing so many

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Part 1 of Going for a Guinness Record can be found here I promised an update on our attempt to set a Guinness World Record selling Romance Paperbacks. This was a case where the peripheral benefits were far better than the direct benefits. The day of the sale we sold 587 paperback romances out of the 8,144 volumes we had. A good day, but not up to our expectations. Since the day of the sale, we’ve sold an additional 2 thousand books with the income going to charity. However, because of the sale we also gained lots of publicity (three TV stories, two newspaper stories, multiple radio stations mentioned our efforts), more than 100 new people signed up for our mailing list, we sold more

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