Subscribe in a readerGuinness Record Update
By Bruce K. Hollingdrake • Apr 21st, 2008 • Category: Marketing Ideas, News & OpinionsPart 1 of Going for a Guinness Record can be found here
I promised an update on our attempt to set a
Guinness World Record selling Romance Paperbacks.
This was a case where the peripheral benefits
were far better than the direct benefits. The day
of the sale we sold 587 paperback romances out of
the 8,144 volumes we had. A […]
