Advertising doesn’t have to be expensive to be effective.  A lot of in-store  book sales come from walk in traffic.   Even if you’re in a high traffic area getting people in the door isn’t always …

Advertising in the Used Book World
Shane Gottwals
Gottwals Books
www.gottwalsbooks.com

A recent article I wrote really got me to thinking about advertising and the small, independent bookstore.  Is it just my experience, but do you never see bookstores …

We all know that we need to advertise, and we all know that it’s very difficult to know how and where to advertise. It tends to be expensive, and so often it doesn’t work. We …

 We have a magazine here in southern Ontario called ‘Daytripping’. I imagine there are similar publications elsewhere. It’s published every 2 months and can be picked up free at all its advertisers as well as …