Getting Started Selling on Amazon

By Stephanie Samek

If you dream about having an income-producing bookstore without the massive overhead of a bricks- and-mortar business, then online selling is definitely the way to go. For the beginner, an Amazon bookshop offers the easiest way to get your store started in a highly visible marketplace filled with millions of shoppers. But in order to sell there, it’s important to know how to co-exist with Amazon’s TOS (terms- of-service) while keeping your customers happy. At our bookstore in Michigan, we’ve spent six years learning how to grow an online business with Amazon. Read on for our suggestions on how to assemble and run your own bookstore professionally.


It begins with 2nd hand books, of course, something you might know a little about. If not, don’t worry; there are devices which will help with your education. If you don’t already have a stash of books set aside, you need to start gathering your stock. One of the best ways to accomplish this task is to sign up with a book-scouting service. The most inexpensive andscouting for 2nd hand booksversatile service we’ve found is at Scoutpal.com. Scoutpal allows you to look up the value of books with an internet-enabled cell phone or PDA during your book hunting. Simply type in the ISBN number (if available) to have the software present you with the lowest used prices of that book, based on condition, plus the Amazon price and the sales rank. This information is important to have while searching for salable books. You can also invest in a scanning device to hook up to a cell phone, to increase the speed of your hunting.

Of course you won’t be scanning or inputting every book you see. Not only will that slow you down, but you might attract unwanted attention in certain locations. Here is a general rule-of-thumb guide to help you along.

The Bad: Anything with outdated information or an expired fad topic needs to be dodged in nonfiction. Old computer books, old political books, old fitness books, old self-help books, old reference books, old textbooks and the like. Stay away from most mass market paperbacks and hard covers in fiction, any reader’s digest or book club books, advance reading copies and encyclopedias. Books must also be in good condition to sell, so no missing pages or strong odors. Mildew or water damage is not allowed.

The Good: Out-of-print or in-print titles that still have an audience or an interest factor, and haven’t flooded the market with millions of 2nd hand books. Unusual, specialized or hot topics like whittling wood, racing cars, or organic gardening, for example, might fly. Brand-new popular bestseller fiction or non-fiction may be salable, but usually only briefly. Some sellers specialize, or develop a ‘niche’, for example, in children’s books and non-fiction topics like technical manuals. There is no need to specialize if you don’t want to, but be aware you’ll have to study more items until you develop a nose for what sells.

Here are some examples of titles that sold well for us recently:

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What Image are you Projecting?

This article is going to focus more on what all online businesses can do to look more professional.  It came to mind when looking at an article on The Bookshop Blog and I noticed one of the authors had a gmail account.

Whatever you do whether online or offline you need to be considering your overall image.  All of these things need to be in accordance..  Do not limit yourself to the look of your website or your logo but also look at the fonts you use, your policies and how you interact with people both online and offline, ensure the language you use fits this same theme..  Having an email address that has your url in it looks far more professional than having a gmail or hotmail account.

I’ll take my business as an example.  The colours in my logo all match up with the colours in my website, I actually took a lot of time to ensure this was correct by looking at my logo in a graphics programme, picking out the html code for the colours and then searching through my css file to make all the changes.  That took quite some time as I first did it without reference to the html code and had to repeat it when I knew what I was doing, but when I got the colours right it was much easier on the eyes.

Contact details should be easy to find and there should be more than one method of contact.  My email addresses are all website addresses, they are not gmail or hotmail or something else generic.  They make me look professional and easy to contact.  I also ensure I have a phone number there so people can ring me should they choose this option.  I did have one customer who was fairly new to internet shopping and she choose to ring me and do everything over the phone rather than go through my checkout procedures.  She was very nervous and if I hadn’t had a phone number I would have lost that sale.  I’ve had other customers ring me to check if I had the book available and have been able to make sales that way as well.

Your domain name should be easy to remember or have your keywords within it or both. I chose my domain name without thought to either of those things so I’m behind the eight ball there.  It’s neither memorable (unless you know me well and even then people forget how to spell it) nor does it have keywords to make it easier for Google.  I have a new domain name in progress and while it’s great for keywords, it’s neither short nor easily memorable so I’m very sheepish with both of those.

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