Hiring is that time of incredible potential; gazing into the unknown sea of resumes and plucking out the chosen few who might just take your bookstore to a whole new level, or alternately, have you pulling out your hair and wondering why on earth someone would alphabetize the whole store by title while you’re on vacation (yes, I have heard of this happening to an unfortunate colleague years ago).Read More
I’m going to paraphrase Spider Robinson. A long time ago I read something he wrote. I forget where it was written and I forgot when it was written, but it was about the idea that retail staff are seen as interchangeable cogs. It went something like “the man selling computers doesn’t know about computers and […]Read More
What it takes to make your visual merchandising memorable.Read More
They may be giving you money, but some customers demand so much of your time that they may actually cost you more than they bring in! some may be so awful that they lose you OTHER customers. How do you tell when it's time to tell a customer that you just can't help them?Read More
Every now and then, businesses fall asleep – especially the book- business, where store-frequentation just spontaneously lessens. Sometimes, there’s never really a reason. Other times, frequency is altered by the changing seasons, the various social events or lack thereof. During those times though, there’s always that extra edge you can have by pushing those slow-moving titles along, […]Read More
Retrorocket is primarily an online business selling second-hand books and collectables. The business plan contained the idea of a market stall to improve cash flow and in October I implemented this part of the plan. If you are setting up a market stall for the same reasons I am: to get some fresh air, network, […]Read More
By Stephanie Samek If you dream about having an income-producing bookstore without the massive overhead of a bricks- and-mortar business, then online selling is definitely the way to go. For the beginner, an Amazon bookshop offers the easiest way to get your store started in a highly visible marketplace filled with millions of shoppers. But […]Read More
"Don't ask me -- I just work here." Or, "Know thine inventory."Read More
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