In Which We Have a Haunted Bookstore

This is Part 4 of Caro and Susan’s foray into the land of bookselling. Here are the earlier segments:

Shortly before the auction-where-we-bought-all-those-books, we got a phone call from T. You know T., the man who lured us into even thinking that starting a used book store was a spiffy idea? His message was, ‘since you practically, almost, have a store downtown how would you like to participate in the Retail Trades Haunted House?’ All proceeds go to promote the downtown businesses. Only six days in duration, only five or six hours each day! Plus setting it all up and taking it all down, of course. And he suggested that having a haunted book store as a way of pre-advertizing our soon-to-be business. He actually talked us into this.

Now the problem with that is I have never really seen the point of haunted houses, which is basically paying big bucks to get the crap scared out of you. And I’d never even actually been to one up to that point And six hours is a long time to do anything in a place that does not have a working bathroom (there was a blue potty-in-a-box outside) or heat. But T. is a silver tongued devil and he offered to help. So we spent most of September gathering props. Some of it was remarkably easy. We had the bookcase from the college auction, and the stools. We had material for curtains and swags. We hit eBay for various props. And we went through our cheepie books and pulled out everything with a black or red cover, or/and that had a dripping knife or a skeleton on the front. Gotta tell you, there are more of those than I ever imagined. Found a lovely tall book on plagues to feature on a book easel. We even had a spooky branch to cast ominous shadows on the wall.

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A Novel Book is now Online, marketing tips appreciated!

A Novel Book online bookstore

Well, finally after many stops & starts, A Novel Book is back up and running. I am much happier this time around – and the site is so much more user friendly than the last so hats off to the designers.

Now, what to do next?

I have started listing the books.

I have written my listings up. I have added synopsis. I have even added information about the authors I have a few books of. I’ve written up my Meta descriptions / keywords. Then I rewrote them. Then I did some more research, and rewrote them again.

Then I spent a bit of time googling some of my listings. A few came up on the first page or 2 which surprised me. The rest didn’t, which didn’t surprise me. I must’ve just fluked the few that come up high in the searches.

So I went back and tried to find out what I did differently to those listings.

NOTHING. They have ALL been entered the same way. Gee, this is harder than I thought. So I’ve left that alone for now. I have bigger issues.

Advertising!

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Getting Boots Into Your Bookshop

Online shops and physical bookshops share some challenges and one is called traffic, getting people to actually come in the door.  Physical shops do this by being in a good location and by advertising, online shops do this with SEO.  There are many different forms of SEO, there’s all the traditional forms of SEO which … Read more

Have a specialized genre – get out to those people

Lynda O’Connor of O’Connor Communications in Lake Forest, IL will be giving tips on book marketing to anyone who has written a book or who will be writing a book. Public relations is critical to selling your book. Before the book is on the bookstore shelf, the author has to push the book through all kinds of marketing channels. O’Connor’s PR … Read more

A Journey to Opening a Bookstore

After years of dreaming and almost two years of planning, Jessica Stockton Bagnulo and Rebecca Fitting finally opened Greenlight Bookstore in the Fort Greene neighborhood of Brooklyn. I’m well aware of Greenlight Bookstore’s opening even though I live 3,000 miles away and have never been to Brooklyn. How did they do that?

The Perfect Pair

…Yet, sitting down with War and Peace or Madam Bovary can feel intimidating. Not everyone has the option of a book club or a literature class. One answer–pair classics with modern literature and create a literary dialogue between the two books.