Surprise Findings in A Survey Of Mystery Customers

Sisters in Crime, a group dedicated to women writers of crime fiction, took a survey of those who purchase books. One librarian and author found some interesting and to her, surprising answers. In particular, younger, college age people prefer ‘real’ books to e-books. Not something most would think is true. Brick and Mortar bookstores are … Read more

Drop-Ins: Informal Bookshop Author Signings

It wasn’t until I started at the second mystery bookshop, that I learned how important a signed book is. The first store I worked in, Foul Play, although delightful, was small and predominately paperbacks. An author signing his or her book, never occurred to me. Not until a local author dropped by and asked if … Read more

An Essential Component of a Bookshop

Liking your customers. OK, if not entirely in love, then at least tolerating their reading habits and purchases, and doing it while seeming to like the customers. Why is this simple thing so essential, and for some, so hard to accomplish? It’s essential for economic reasons. You buy books for the store. You need to … Read more

Facsimile Dust Jackets–Good Idea for Used Bookshops?

  There are thousands of old books out there minus their original dust jackets. Some are first editions, some are not. There are a few talented people who work at restoring the original book covers, front, back, and flaps. Why should used bookshops be interested? A book that is in fairly decent condition and found … Read more

Does your community bookstore truly reflect your community?

Martin Luther King Jr.’s birthday has just passed and February is Black History Month in the US.   Only a small fraction of books feature people of color, but to stroll through the aisles of a bookstore during the other 11 months of the year, it is easy to think there are none at all.

The publishing industry fuels this to some extent as there are all too frequent rows over bookcovers where the protagonist is depicted as white when they’re clearly described in the book as not-white.  Now, some of this may the fault of the art department.  Covers are often commissioned well in advance and the illustrator may not have been told the protagonist was not white, but that points to another flaw.  It is automatically assumed the character MUST be white.  You never have a brown face on the cover when the protagonist is white.

With a reprint of an established book you have all the time in the world to get it right. If you don’t, there are two likely reasons.  Publishers assume people won’t buy a book with a brown face on it. Imagine for a moment, if a new edition of Harry Potter showed Harry without his glasses, because the wisdom was the people that don’t wear glasses will not buy a book with someone wearing glasses on the cover.

The other option is that the publisher does not think it MATTERS.  If it is going to a reprint, clearly something about the characters resonated with buyers.  They loved that character.  Ignoring that trait denies that a character with brown skin CAN be loved.

“A Wizard of Earthsea” by Ursula Le Guin has been all over the place in depiction of the main character.  For reference, he’s got reddish-brown skin.  His best friend is black.  The majority of the characters are brown, reddish-brown, or black.  Whites are the minority.

1st edition (1968)- This is absolutely spot on and a very striking design.   (Parnassus)

1st edition: Wizard of earthsea (from JOHN LUTSCHAK BOOKS )

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