Bookstore Profiles

Is your shop profiled here? Send us a blurb or two and some photos or a video, we’d love to give you some free exposure.

Brick and Mortar Thoughts

Some tips and suggestions from the Pros and how to operate a successful shop.

Elsewhere on the Net...

Some links to our fellow bookstore owners blog posts, web sites and any book related newsworthy items.

Opening a Bookstore

Some stories & shared knowledge on opening a bookstore. Learn all the ins and outs of getting your bookstore open.

Recommended Reading

Some good books both to help you operate more effectively and some just to enjoy, always with bookselling in mind.

Home » Archive by Category

Articles in Marketing Ideas

Branding your bookshop: How to commission artwork
Tuesday, 3 Mar, 2009 – 17:51 | 12 Comments
Branding your bookshop: How to commission artwork

How to commission artwork so you can create a memorable brand.

Ultimate Free Advertising Idea for Used Book Shops
Saturday, 28 Feb, 2009 – 23:33 | 7 Comments

We all know that we need to advertise, and we all know that it’s very difficult to know how and where to advertise. It tends to be expensive, and so often it doesn’t work. We …

Tweet! Tweet! Let a little bird tell people about your bookstore
Saturday, 31 Jan, 2009 – 17:17 | 6 Comments
Tweet! Tweet!  Let a little bird tell people about your bookstore

Twitter is the bastard child of blogging, social networking, news feeds, and online forums. Stick web 2.0 in a food processor and chop it into 140 character bite sized pieces and there you go. That’s Twitter. As messy as it is, it can be a great way to market your shop. It can generate sales faster than many other types of marketing and only requires an investment of your time.

Group Advertising
Monday, 26 Jan, 2009 – 23:28 | 7 Comments

 We have a magazine here in southern Ontario called ‘Daytripping’. I imagine there are similar publications elsewhere. It’s published every 2 months and can be picked up free at all its advertisers as well as …

What’s your credit policy? Let us Know.
Monday, 8 Dec, 2008 – 21:23 | 10 Comments

Hi All! January 1st is a big day for us as we are changing how we do
business. In the past we would give a book credit for books that could
be used on more used books in the store, no exceptions. Most of the
time we were playing library as cash was coming in on amounts people
were spending over their credit but we are finding that people are only
spending their credit and nothing to pay the “rent” so to speak.

Guinness Record Update
Monday, 21 Apr, 2008 – 12:18 | 2 Comments

Part 1 of Going for a Guinness Record can be found here
I promised an update on our attempt to set a
Guinness World Record selling Romance Paperbacks.
This was a case where the peripheral benefits
were far better …

Effectively Using Google Adwords
Tuesday, 8 Apr, 2008 – 14:10 | 4 Comments

It seems every time I log into Google there’s a new toy available. The latest is the Site and Category Exclusion tool. This lets you tell Google to be more specific about …