Advertising doesn’t have to be expensive to be effective.  A lot of in-store  book sales come from walk in traffic.   Even if you’re in a high traffic area getting people in the door isn’t always …

I have tidied up the shop, cleared out the rugs, moved the tables around, taken all the big books off the trestles and relocated the trestles, and I feel – well, almost refreshed!

Advertising in the Used Book World
Shane Gottwals
Gottwals Books
www.gottwalsbooks.com

A recent article I wrote really got me to thinking about advertising and the small, independent bookstore.  Is it just my experience, but do you never see bookstores …

How to commission artwork so you can create a memorable brand.

We all know that we need to advertise, and we all know that it’s very difficult to know how and where to advertise. It tends to be expensive, and so often it doesn’t work. We …

Twitter is the bastard child of blogging, social networking, news feeds, and online forums. Stick web 2.0 in a food processor and chop it into 140 character bite sized pieces and there you go. That’s Twitter. As messy as it is, it can be a great way to market your shop. It can generate sales faster than many other types of marketing and only requires an investment of your time.

 We have a magazine here in southern Ontario called ‘Daytripping’. I imagine there are similar publications elsewhere. It’s published every 2 months and can be picked up free at all its advertisers as well as …

Hi All! January 1st is a big day for us as we are changing how we do
business. In the past we would give a book credit for books that could
be used on more used books in the store, no exceptions. Most of the
time we were playing library as cash was coming in on amounts people
were spending over their credit but we are finding that people are only
spending their credit and nothing to pay the “rent” so to speak.

Part 1 of Going for a Guinness Record can be found here
I promised an update on our attempt to set a
Guinness World Record selling Romance Paperbacks.
This was a case where the peripheral benefits
were far better …

It seems every time I log into Google there’s a new toy available. The latest is the Site and Category Exclusion tool. This lets you tell Google to be more specific about …