Online Marketing

Precise Targeting for your Google Ads

Jan 23rd, 2008 | By Bruce K. Hollingdrake | Category: Online Marketing

- How to not show your Google Ads to people searching for naked cheerleaders
Part 2 in Nora’s series on using Google Adwords. Coming to you from Rainy Day Paperback Exchange Read Part 1 here…
The other option to cut costs is to improve the quality. Quality is basically based on relevance. Ads [...]



Do you take advantage of free advertising?

Jul 22nd, 2007 | By Bruce K. Hollingdrake | Category: Online Marketing

Free classified sites as well as social networking site are becoming more and more popular, actually they are the most popular thing going on the web today. Can your business take advantage of these? All of your advertising expenditures need to be a carefully considered balance between cost and benefit. Often the first thing new [...]



Give away your books on Facebook

Jul 15th, 2007 | By Bruce K. Hollingdrake | Category: Marketing Ideas, Online Marketing

Here’s a tip for getting a little exposure in your community. I hope your store is listed on Facebook, it’s a great place to get some free exposure. We’ll be doing an article on them shortly but for now let’s assume you have a free account there. What you can do is join any neighborhood [...]



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