Timing is everything
If you’ve looked at advertising through banner ads, the thought of using an animated ad has probably crossed your mind. Or maybe you’ve seen some cool animated icons on forums and you …

Gary Gygax died on Tuesday. Gygax (along with Dave Arneson) was the creator of the Dungeons and Dragons role-playing game which is the quintessential nerd hobby.

If you don’t have kids of your own you may have missed some of the wild and whacky thing publishers have been doing to grab little kids attention. With the manufacturing of these specialty …

 
Making your advertising complement what you’re already doing.
So you’ve made your ad. You’ve made sure it’s showing only to the right people in the right countries. You’ve already played with the Keyword Tool …

Another Series by our leading contributor Nora from Rainy Day Paperback Exchange. If you’ve not already visited her site or shop in Bethel, CT you might want to. It’s a great little bookshop with …