Magda Elsehrawi I’ve seen it happen all too often to owners of new bookstores – you have an idea, you try your hardest to get it up and running, and your euphoria at finally opening a bookstore just cant be contained. Brilliant! …. And then what? Customers drudge in and out, and then you realize that the … Read more
Every now and then, businesses fall asleep – especially the book- business, where store-frequentation just spontaneously lessens. Sometimes, there’s never really a reason. Other times, frequency is altered by the changing seasons, the various social events or lack thereof. During those times though, there’s always that extra edge you can have by pushing those slow-moving titles along, … Read more
Where is your bookstore located? Is it in the heart of the city or in a distant suburb? Are there lots of kids in your area, maybe schools? Universities in England? What kind of customers do you get? What sells the most in your store, and what are the questions most asked at the counter? … Read more
Someone will walk into your bookshop today. The first thing they’re going to go for is the whatever you push to the foreground – namely, your new titles and bestsellers. That’s great of course – but what are you going to do about those other books on the shelves that are no longer new, are … Read more
Summer’s coming! Well actually, it’s already here. And what a perfect opportunity this is to promote your bookstore with a special summer-reading package – namely, a group of titles relevant to the sunny-season, packaged and presented as a special offer. It’s needless to say that customers flock to bargains, eye-catching set-ups, and to variety, so … Read more
