Articles by: Amber Short

A Need for Neon!

A Need for Neon!

I have long wanted to have a neon sign created for my bookstore.  I envisioned a “moving sign” that would have glowing pages flipping in jerky stop motion, something unique and artistic to draw the eye to our store.  I called around to several neon sign designers, and my dream[Read More…]

by March 6, 2011 Marketing Ideas, Opening a Bookstore
How my Bookshop Plans to Survive e-Books

How my Bookshop Plans to Survive e-Books

… or see a 45 year old woman in a tea shop in my small town reading The Grapes of Wrath on her kindle while eating a chocolate chip cookie. Part of me wants to sidle up to her and ask how it feels to be dancing with the devil…

by February 23, 2011 Bookstore Profiles, News & Opinions
Goo Gone – The Art of Removing Labels from Books

Goo Gone – The Art of Removing Labels from Books

Find yourself in a bit of a sticky situation?  All gummed up with nowhere to go!  Yes, you’ve guessed correctly, it’s an article about the glamorous and exciting world of label removal. Our store has a reputation for having clean and very gently used books.  This is largely due to[Read More…]

by February 23, 2011 Opening a Bookstore, Tools, Work Smarter
Hiring Staff for the Bookshop

Hiring Staff for the Bookshop

Hiring is that time of incredible potential; gazing into the unknown sea of resumes and plucking out the chosen few who might just take your bookstore to a whole new level, or alternately, have you pulling out your hair and wondering why on earth someone would alphabetize the whole store by title while you’re on vacation (yes, I have heard of this happening to an unfortunate colleague years ago).

by February 10, 2011 Work Smarter
Do you sell Gift Certificates in your Bookshop?

Do you sell Gift Certificates in your Bookshop?

Our bookstores house thousands of options for gifts, but not everyone is confident in choosing a title for a loved one. This is where the almighty Gift Certificate comes into play.