Why Masculine Pen Names?

A friend of mine gave me a recent article revealing that women are still using male pen names, or initials to disguise the very fact they are women. The statistics show that men will invariably ignore anything that hints at a feminine hand, whereas women will read either sex. The publishing industry does nothing to encourage women to fight the trend, either. They ask or even demand that a science fiction or hard boiled suspense author write under initials or a male pseudonym. They claim they want to gain every reader, and if a man picks up a book in a typically masculine genre with a woman’s name on the cover, they are likely to put it right back down again, and who wants to lose a sale this way? Female authors wanting desperately to be published will give in to the pressure and the cycle continues. We all know the historical pen names–The Bronte sisters; George Sand–I couldn’t remember her real name if I tried;  Isak Dinesen–author of Out of Africa; E. Hinton is really Susan Eloise Hinton-surprise, she authored The Outsiders, a classic about teen boys that her publisher felt would never be accepted if her sex was known; and a more recent fraud, J. K. Rowling–if she used her real first name, her publishers contended, would a 12 year old boy have picked up the book? We’ll never know.

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