From time to time we get questions from our readers. Here’s a good one that comes up from time to time. We’d love to hear from some of you, especially sellers that have multiple locations and therefore perspective from different angles.
Which is more important when choosing a store location? Visibility or price?
I am looking at two possible locations. Both are in town a couple of miles apart. They are similar in square footage but the first one has a lot more backroom storage area available. The first one is an end unit of a shopping center and can’t be seen from the road, although people entering the shopping center from a side road will see it easily when they enter the shopping center. The rent is very cheap.
The other one has high traffic and good visibility from the road, but is more than twice the rent of the first property.
I’d like to get opinions from bookstore owners who might have faced this dilemma themselves and find out what they’d recommend based on their experiences.