Getting feet in the door- the value of good directions

You have an address,  so everybody should know where you are, right?  Not so fast.  Even with a GPS it’s not always easy to figure out where exactly you are.  Good directions can mean the difference between people actually making it into the store or not.  Directions for getting there without a car are especially important, since they’re harder to find. If you have a website, it’s easy to embed maps and you have nearly unlimited space to write directions and include lots of details.

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