Comments on: Group Advertising

By: news update from pakistan

news update from pakistan — Sat, 07 Feb 2009 08:49:12 +0000

I would like to say that I have read Daytripping and that is a really cool magazine. It feels good when you can find some cost effective print marketing these days.

Second, I would like add that I support your theory on group advertising. It is something that is done fairly often in real estate and I know that it works. For a while there was a group of real estate agents that were advertising in Vancouver BC for property just across the border in Bellingham, WA. It wasn’t effective for one agent to run one big ad, but as a group they were able to afford a strong ad campaign.

By: Ben

Ben — Fri, 06 Feb 2009 23:48:37 +0000

Co-op advertising is the best. It makes total sense. Sometimes you can even call your supplier (who ever they might be)that might have more brand recognition then your store and ask them to pay for a portion of the ad and include their logo on the ad. It takes a little more time to do it, but in the end is usually worth it. Especially if your supplier is a recognized brand in the area it seems it would attract even more people. I do a lot of yellow page advertising (expensive) but if I can get a few or even one person to go in on it with me it saves a lot of money.

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By: richard neidinger

richard neidinger — Mon, 02 Feb 2009 19:12:55 +0000

I’ll be brief, because this borders on spam; I operate an internet directory and would love to have any independent bookstore grab a 100% permanently free listing for themselves using BSB as a promo code; the site is qwippo.com and it is a direct response to the ridiculous cost of getting your name out there where it can be found.

By: Nora

Nora — Sat, 31 Jan 2009 19:46:08 +0000

I’ve done the “rainbow assortment” for bookmarks for ages as I’ve conveniently next to a printer. So he knows he can get rid of spare stock that way, easy. Excellent deal.

I’ve done a split ad occasionally with the coffee roaster next to me in a local convention. It’s an annual affair but a fullpage ad only runs $40 (so $20 each for us). The con books themselves are collectible, so people keep them for years or decades even!

By: Ryan Martin ~ Bellingham Realtor

Ryan Martin ~ Bellingham Realtor — Fri, 30 Jan 2009 23:41:04 +0000

First, I would like to say that I have read Daytripping and that is a really cool magazine. It feels good when you can find some cost effective print marketing these days.

By: Marc Norris@Small Business Ideas

Marc Norris@Small Business Ideas — Wed, 28 Jan 2009 17:41:55 +0000

There are definitely many good ideas on how to keep costs down on the marketing aspects of a business while keeping your marketing efforts productive.

The “Welcome Wagon” (if your town has it) would be another great place to include your bookmarks or flyers. It gives you the opportunity to make a first impression with the new resident as a provider of whatever service your company offers, and can result in some good new customers.

By: Business Note Buyer

Business Note Buyer — Tue, 27 Jan 2009 16:50:39 +0000

Very creative idea. With the economy the way it is (and looking to get worse) all businesses should look for ways to not only cut costs but also recycle as much as possible.

A business that buys bulk bookmarks can always donate some to libraries which is a way of getting free advertising while helping people out.