Bookselling in India – Where to Start?
Submitted by Bruce K. Hollingdrake on Saturday, 3 January 200916 Comments
A Question from Rahul:
Hello,
I am from India and have planned on opening a bookstore in my locality. But I am not aware of the working in the industry. Its more of a passion, I must say.
Can you guide me as to how does the process of Inventory Management works. Whom do you buy the books from – publishers, distributors and how do you approach them.
I know there are many ebook guides available over the internet. But most of them focus on U.S. market and I am sure it will not help me much. So if you can reply to my question, it would be really appreciated.
Rahul
Hello folks,
I’m sorry, I have not logged in or commented for quite some time.
I will invite your attention to my earlier post.
There are practically no entry barriers to set up a bookstore in India, except of course the location itslef. But then, that’s the problem plaguing the entire retail sector in India – very expensive location.
Once you overcome that, the rest is easy.
The re are quite a number of good distributors who can help each store build a fairly good stock to begin with.
Once again, let me say that choose the location carefully, then build your inventory and charecter of the store around that. Or else, another alternative will be to decide on a subect or domain to specialise in and then go about building a bookshop around that.
Share your ideas and I will be quite candid with my comments and suggestions.
Welcom to the book trade. We need more of you.
K Srinivasamurthy
Hello,
I am from India and am passionate about writing.And I have laready written 3 books dealing with human emotions and dreams and materialism.
I want to publish and launch my book.
Kindly guide me.
Shaz
Hello Shaz,
I am so glad to hear that you are passionate about writing. I am also happy to learn that you have already written three books. Unfortunately, it is very very difficult for an unpublished author to get published.
You can try sending a synopsis, list of chapters and define the audience and send it to to various publishers for consideration. If anyone respinds positively, you can send them the Mansucript.
Carefully choose the publishers you plan to approach. You can do an online search and identify those publishers who specialize in your field and approach them. You will find a complete listing of Indian publishers with the Federation of Indian Publishers, Delhi.
All the best
Srinivasamurthy
I am not a book seller so I do not know anything about setting up a bookshop, online or otherwise. But the little piece of information that I accidentally got is the following.
I regularly go to a shop in Bangalaore that gives me 20% off on all textbooks, on the MRP. Recently I ordered a book from their shop that was publised by Wharton-Pearson. The MRP on the book was 499.00. When the order arrived from the distributor he had accidentally left the invoice in the book. The invoice price turned out to be 332.00. The margin on the book is about 50% on invoice price. And the guy at the bookshop told me that he wouldn’t be able to give me the usual 20% discount because the margin that he gets on Wharton-Pearson is low. And so he gave me a 10% off. So that should give you some idea of the margins. Hope that helps!
Sir,
I am planning to publish a book (self-publishing) and I want to sell my book in INDIA How can I contact different book stores and how can I convince them to buy my book?
will be waiting for your reply….
Kind Regards
Anil Bali
Hi,
i want to open a bookstore in my locality. Basically i m from Imphal a city in Manipur(india). just give me some guidelines of how to go about it, as a new person in this field
Hi Sri,
Thanks for your valuable advice.
Actually i was looking at setting up a online store.
Can you tell me what goes into setting up one. I want to start
off small with a minimal yearly budget of 1 L.
Please advise.
Regards,
Vinod
Hi Vinod,
Looks like you will have a bit of homework to do. I’d suggest you run through some of the links to the right. Before you even start you might want to take a few days walking through the neighborhood you plan on setting up shop and talk to people to see if a book store would be viable.
Another thing you might want to do is to visit some book stores and talk to the owners. Explain your vision and let them bring you down to reality. You need a good business plan to start and without it your store would not prosper.
Travel a bit from your location to visit stores so you will not be setting up in their territory. They will be more likely to chat with a fellow book lover than a ‘business competitor’.
All of this is from someone that does not have a bricks and mortar store but simply sells online. You might want to consider used books through the internet.
K. Srinivasamurthy in the first comment gives some good hints/tips for inventory.
Hi,
I am looking at starting a bookshop in Mumbai. Can someone please guide me how to go about starting a book shop in Mumbai. Specifically
i would like to know where to get the books from, what are the margins, etc.
Thanks in advance.
Regards,
Vinod
Hi Rahul,
It seems that book lovers know no boundaries where the borders of countries are concerned. Don’t be so sure that the U.S./Canadian books on the subject will be of no value to you. There will be some good things in some of them that will be of use although not all of the info will apply.
You can start for free on this website. To the right, near the bottom is a category list that includes posts on inventory management and marketing ideas.
Are you going to deal with strictly new books or are you going to deal in used books too? In the U.S. we have what are called ‘yard sales’ and ’swap meets’ where people bring items they no longer need or want to sell to the public. Books can sometimes be purchased for little and sold for a lot BUT! you have to use some discrepancy or you will end up with stock that nobody wants to buy.
We also have estate sales where the family of a deceased person sells items they do not want to keep. Often times an entire collection of books can be purchased at a low price.
Good luck in your endeavors. I’d say you are doing the right thing with asking questions before jumping into the business. To really be successful you will have to be a businessman first and a book lover second.
Also are you going to be using the Internet to sell books? You will have a worldwide audience if you do…
Paul
Hello Rahul,
Welcome to Indian Booktrade. I am delighted to learn that you are passionate about bookselling. I do need to know where you are located as that would determine the kind of bookshop you may want to start and the kind of inventory you should consider. It is good idea to start off buying from distributors. They would want some deposit before they will agree to supply. Once you establish your credibility, they will come forward to open credit account. Then publishers, big and small, will automatically start approaching you. Please feel free to contact me for more info.
All the best
Srinivasamurthy
Dear Mr. Srinivasamurthy,
My name is Sandhya Reddy. I am originally from Hyderabad,India. I am currently residing in Arizona in United States. I am passionate about books and I would like to share my passion with my fellow Indians in Hyderabad. This would give me a chance to relocate myself to India. I do not know how to go about opening a business or getting permits and licenses for a bookstore/library. My idea is to open it up in an upscale area where I could also collect used books from cusomers to donate to rural libraries. Please, help me in finding out more information on contacting vendors, management strategies, etc…….. As I am completely unaware of Indian market as a matter of fact to the concept of owning my own business. I appreciate your help in this venture.
With Regards,
Sandhya Reddy J.
dear sandhya i am an engineering grad and also an aspiring entrepreneur,i am very keen in starting up an online book selling site which would specifically come to enormous help of fellow indians.Presently i am doing my research on the way things should go.I am supported by two other friends who share the same passion.I would be very delighted to get ur advise in particular and also share the same passion which in some way binds us.
waiting for a reply
the idea of collecting and reselling old or used books a gr88 one and we have plans to include that thing………..
that was a nice piece of info , this is exactly what i like about blogs
sir i have a an interest in setting up an online store but i do not know what my initial boundaries should be ,to start with some zones or have a total nationwide launch which will obviously take time
and how would the delivery system work? low cost yet efficient
Hello,
I am in NCR area and interested in setting up a good bookstore beyond mere stationery. I am looking for serious guidance on this as i have to learn from cratch.
Thanks
Vanita
hi vanita
good to talk to someone having a similar dream.i am really keen to open a bookshop at any place in delhi or ncr.wud luv to know the nuances of this business,basic requirements.can anyone throw light on this?