Comments on: Hints from Heloise and Abelard about Bookstore Windows http://bookshopblog.com/2008/05/08/hints-from-heloise-and-abelard-about-bookstore-windows/ ...to help you be a better bookseller Mon, 15 Mar 2010 03:49:48 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Bruce K. Hollingdrake http://bookshopblog.com/2008/05/08/hints-from-heloise-and-abelard-about-bookstore-windows/comment-page-1/#comment-2014 Bruce K. Hollingdrake Sun, 11 May 2008 11:41:59 +0000 http://bookshopblog.com/2008/05/08/hints-from-heloise-and-abelard-about-bookstore-windows/#comment-2014 Thanks for your comment Jeff, very informative. Certainly an option to consider if the budget is there. Used book dealers often are forced to go the DYI route due to a simple lack of spending money. Your website looks top notch, worth a visit. Thanks for your comment Jeff, very informative. Certainly an option to consider if the budget is there. Used book dealers often are forced to go the DYI route due to a simple lack of spending money. Your website looks top notch, worth a visit.

]]> By: Jeff Giedt http://bookshopblog.com/2008/05/08/hints-from-heloise-and-abelard-about-bookstore-windows/comment-page-1/#comment-2013 Jeff Giedt Sun, 11 May 2008 11:33:28 +0000 http://bookshopblog.com/2008/05/08/hints-from-heloise-and-abelard-about-bookstore-windows/#comment-2013 You are on target with how the sun can damage your book jackets. I suggest, rather than choosing the DIY route, have a local window film dealer do a professional installation of a new technology CLEAR film, such as 3M Prestige 70, that will not only block the UV portion of the light, but also significant amounts of the Infrared light that also contributes to fading and sun damage. These new tech films are not "over the counter" films from a hardware store. They will perform better and the professional installation will insure that the window display looks top notch. You don't want a poorly installed, dark or reflective window film distracting from the view of the merchandise! Newer film technology is barely noticeable on the glass. FYI, cause of fading is: 40% UV, 25% Visible, 25% Infrared and 10% Miscellaneous. Blocking UV alone helps, but a clear film that also blocks IR and slightly in the Visible range will look better and perform better. You are on target with how the sun can damage your book jackets. I suggest, rather than choosing the DIY route, have a local window film dealer do a professional installation of a new technology CLEAR film, such as 3M Prestige 70, that will not only block the UV portion of the light, but also significant amounts of the Infrared light that also contributes to fading and sun damage.

These new tech films are not “over the counter” films from a hardware store. They will perform better and the professional installation will insure that the window display looks top notch. You don’t want a poorly installed, dark or reflective window film distracting from the view of the merchandise! Newer film technology is barely noticeable on the glass.

FYI, cause of fading is: 40% UV, 25% Visible, 25% Infrared and 10% Miscellaneous. Blocking UV alone helps, but a clear film that also blocks IR and slightly in the Visible range will look better and perform better.

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