Comments on: Do you see each customer as a marketing opportunity? http://bookshopblog.com/2007/12/28/do-you-see-each-customer-as-a-marketing-opportunity/ ...to help you be a better bookseller Thu, 29 Jul 2010 14:02:43 +0000 hourly 1 http://wordpress.org/?v=3.0 By: prying1 http://bookshopblog.com/2007/12/28/do-you-see-each-customer-as-a-marketing-opportunity/comment-page-1/#comment-478 prying1 Mon, 31 Dec 2007 18:58:16 +0000 http://bookshopblog.com/2007/12/28/do-you-see-each-customer-as-a-marketing-opportunity/#comment-478 I've found in the print shop where I work that treating people as friends is the best way to keep them as customers but also gives an opportunity to make new friends. Some people this works well with yet others are "all business" Ignoring their "all business" attitude and continuing to be friendly (in a somewhat businesslike way) is the only way to get them to lighten up. Both sorts usually come back. Giving handy, helpful free information and helping the customer in any way one can is also important. I've been in book (and other type) stores wandering, looking for something, asked where is "???" and then have the clerk wave an arm and say, "Over there." - My usual reply is, "I've been over there. Perhaps you can show me." The same time I ask that I also think that this store has lost me as a regular customer. I’ve found in the print shop where I work that treating people as friends is the best way to keep them as customers but also gives an opportunity to make new friends.

Some people this works well with yet others are “all business” Ignoring their “all business” attitude and continuing to be friendly (in a somewhat businesslike way) is the only way to get them to lighten up. Both sorts usually come back.

Giving handy, helpful free information and helping the customer in any way one can is also important.

I’ve been in book (and other type) stores wandering, looking for something, asked where is “???” and then have the clerk wave an arm and say, “Over there.” – My usual reply is, “I’ve been over there. Perhaps you can show me.”

The same time I ask that I also think that this store has lost me as a regular customer.

]]> By: Hopeful Spirit http://bookshopblog.com/2007/12/28/do-you-see-each-customer-as-a-marketing-opportunity/comment-page-1/#comment-447 Hopeful Spirit Sat, 29 Dec 2007 01:37:26 +0000 http://bookshopblog.com/2007/12/28/do-you-see-each-customer-as-a-marketing-opportunity/#comment-447 You are invited to participate in my brand new weekly blog carnival, The Seventh Day. Details are here:http://www.hopefulspirit.com/2007/12/26/seventh-day/ Basically, you submit your best post from the prior week, i.e., the one that you would like to spotlight. I will provide the link to it and, hopefully, you will gain some new and additional readers! Simple! It’s just my way of engaging in some community good will and helping all of us expand our audiences. Posts on any topic are welcome! Happy New Year! Hopeful Spirit <a href="http://www.hopefulspirit.com" rel="nofollow">On the Horizon</a> You are invited to participate in my brand new weekly blog carnival, The Seventh Day. Details are here:http://www.hopefulspirit.com/2007/12/26/seventh-day/

Basically, you submit your best post from the prior week, i.e., the one that you would like to spotlight. I will provide the link to it and, hopefully, you will gain some new and additional readers! Simple! It’s just my way of engaging in some community good will and helping all of us expand our audiences.

Posts on any topic are welcome!

Happy New Year!

Hopeful Spirit
On the Horizon

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